Arizona State University has a new set of Football Jerseys designed by Nike. The new design also is being made in a alternate black and yellow version. The new uniforms, including the helmet, sport ASU’s new logo and typeface.
House of Sparky – ASU athletic director Lisa Love first introduced the new font, dubbed “Sun Devil Bold.” What was my first reaction? Reminiscent of a font used by Marvel on a comic book; cool, but not overcompensating for anything.
After that, Love introduced the new logo of the university’s athletic programs, which is a flashy pitchfork that closely resembles a trident with the handle of an Olympic torch.
When it was time for the uniforms to be presented, most teams had a representative on stage to model the new gear. Sun Devils basketball and football got the highest billing, and both programs have now been given a black alternate jersey.
The football helmet is probably the best part of the whole change, with the aforementioned pitchfork aiming towards the front of the helmet.
“I’m loving [the new jerseys]. Black is my favorite color, so I’m glad they let me wear this one today,” ASU sophomore basketball player Trent Lockett said after the event, looking down at his black uniform.
“We’re definitely looking forward to stepping on the court with these next year,” Lockett added. “We’re unifying athletes with this new symbol, and also having a good relationship with Nike will help us recruit.”
Update (4/19/2011) - 3 ASU Football Players sport the new jersey look in white, red and alternate black.
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