Lil Wayne has announced to MTV that he’s launching a new lifestyle website entitled “Bread Over Bed” in collaboration with DJ Scoob Doo. Continue to watch Wayne explain the meaning and purpose behind BreadOverBed.com.
Lil Wayne explains the meaning of Bread Over Bed:
“There’s no quit, there’s no stopping, there’s no such thing as a break, and the best part about it is there’s no reason why — the reason is you. The reason why I don’t stop is because of me, the reason why I don’t sleep is because of me, the reason why I don’t take breaks is because of me. I don’t have to. It’s natural.”
Lil Wayne isn’t the only artist to launch a lifestyle website in the last year. Jay-Z’s Life + Times covers stories in art, music, sports, style and more. It’s likely more artists will follow in this fashion to further harness the power of the internet. Not only is a website the perfect medium to promote your content, it’s also a visual identity that represents the artist’s brand, works of art, products, and lifestyle.