Earlier this year Kanye West embarked on an infamous Twitter rant introducing his multi-purpose company, DONDA. In a recent interview, 2 Chainz explains how DONDA is helping design his album art, imagery and stage presence. To sum it up? Dos Chainz says it’s the Louvre of rap.
“Kanye and I share a similar vision and think along the same lines creatively. So, when it came time to develop the imagery for my project, I trusted him and his team at DONDA to get the job done and communicate my sentiments. They were the first people I thought of. Their team is unprecedented. Expect next level imagery, sonics and stage performance. This is curated art. The Louvre of rap.”
2 Chainz album “Based on a T.R.U. Story” is due August 14. Check out the full artwork below.